Microsoft is glad to report that sales of its 
Xbox 360 have gone double, after Microsoft last week lowered the price of the console. After cutting the price in US by as much as 
29 percent retailer sales have risen 
100%, some even report a 
600% rise in the sold Xbox 360s compared to the previous week. Let me remind you that Microsoft slashed the price of the Xbox 360 Arcade unit last week to 
US $199 (down from $279), while the Core or Premium edition is now selling for 
US $299 (down from $350) and the Elite unit for 
US $399 (down from $449). After the Sept.
 5 price reduction, the Xbox 360 Arcade is now also the cheapest current generation home console on the market. "We are thrilled to be the first next-generation console on the market to reach 
USD 199, a price that invites everyone to enjoy Xbox 360," said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft.
 
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