Microsoft is glad to report that sales of its
Xbox 360 have gone double, after Microsoft last week lowered the price of the console. After cutting the price in US by as much as
29 percent retailer sales have risen
100%, some even report a
600% rise in the sold Xbox 360s compared to the previous week. Let me remind you that Microsoft slashed the price of the Xbox 360 Arcade unit last week to
US $199 (down from $279), while the Core or Premium edition is now selling for
US $299 (down from $350) and the Elite unit for
US $399 (down from $449). After the Sept.
5 price reduction, the Xbox 360 Arcade is now also the cheapest current generation home console on the market. "We are thrilled to be the first next-generation console on the market to reach
USD 199, a price that invites everyone to enjoy Xbox 360," said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft.
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